Sales Prospecting - Zest Consultancy

Sales Prospecting

Sales Prospecting for Small Business Owners: How to Build a Pipeline That Converts

12 August 2025

You might be brilliant at what you do. Your product or service might even be best in class. But if sales isn’t your strong suit, it’s time to step up and grow your skill set. Because being great at your craft alone isn’t enough to build a thriving business. Without…

Quick Win Sales Strategies: How Small Businesses Can Land Deals Fast

12 August 2025

Introduction In the fast-paced world of small business, every deal counts. Securing sales quickly is not just about increasing revenue, it’s about maintaining momentum, improving cash flow, and building confidence. Unlike larger companies with deep pockets and long sales cycles, small businesses need results fast. A quick sales win can…

What Our Clients Say

Lion Commercial Cleaning

Nik Shore (Managing Director)

The sales consultancy services we received from Zest Consultancy have been transformative for our business.

Kristy helped us meticulously map out our customer acquisition process, which has significantly improved the overall customer experience and increased our productivity. The expertise in crafting a future-proof email sequence has streamlined our communication, ensuring we nurture our prospects, keeping them engaged and us forefront of their mind.

Additionally, the LinkedIn strategies shared with us have enhanced our social media presence, leading to increased brand awareness and engagement and new opportunities.

The practical advice and hands-on approach provided by Zest has built the foundations to help our sales grow and success. I would highly recommend them.

Splash Maps

David Overton, Managing Director

Since joining The Sales Den I have identified a number of new partnership opportunities. I’ve learnt a lot from The Sales Den over the past 12 months, there’s a lot of wisdom to share and I’ve felt comfortable getting Zest more involved with my business. Every week I put something else into practice. Follow the advice… you can’t go wrong! 5 star service.

Aspirin Business Solutions

Susannah Brade-Waring (Founder)

Kristy was highly recommended to me for her sales and customer service expertise. She brings a high level of knowledge, with practical implementable advice.

ESET UK

Ben Burgher-Fuller (Technical Sales Manager)

Working with Zest was a great opportunity. Kristy is an exceptional asset and clearly an elite educational specialist, being able to work with team members varying in abilities, including highly technical individuals needing to address their rapport and sales skills.

With the help of Zest, the team has shown improvement almost immediately and have been excited, describing the training as being "taught how to create fire". I would recommend Zest for both short and longer, regular-term training.

One Square

Stephen Morris (Owner/Director)

I joined one of the Sales Den groups at Zest in the early stages of my business - the course, support and encouragement from Kristy and the team were really invaluable in getting our sales efforts moving. Well recommended.

HJA Business Solutions

Helen Arney (Director)

I attended the monthly Sales Den meetings at Zest Consultancy and found them great for accountability. Taking the time out of the business to identify sales methods and focus on areas for development, as well as a fantastic coach in Kristy was great. I would highly recommend to anyone who is looking for guidance and direction on how to manage the sales strategy and activity within their business.

PMX Coatings (UK) Limited

Justin Harris (Operations Director)

Kristy has an extensive background in director-level corporate sales roles which certainly shows at Zest. The monthly Sales Dens is a great place to share issues and goals, with the accountability aspect keeping everyone focused throughout the month.

Atelier

Rachael Oxley (Managing Director)

I attended the monthly Sales Den with Kristy and found them really useful! They encourage you to commit to spending time working on the business rather than in it and give you an excellent opportunity to share ideas and challenges with other business owners. Kristy is hugely knowledgeable about the sales process and gives good advice on how to get your own sales strategy off the ground!

Niche Coffee

Annie Nicholson (Managing Director)

I attended the Sales Den alongside other business owners. We met up regularly with Kristy, making us accountable to each other and focused on a part of improving and growing our business each month. The knowledge gained and shared was so useful, I would thoroughly recommend Kristy and the Sales Den.

Foresters Friendly Society

Adam Holton (Membership Services)

Our results since using Zest Consultancy training really do speak for themselves. We have massively surpassed our targets and the quality of our engagement and interactions with our own clients has further improved the already excellent service that we aim to provide.

The quality content of the training combined with the well-structured feedback and 1 to 1 sessions has been outstanding. The trainer's sessions are both very informative, and professional but relaxed, creating the ideal environment and ambience for learning new skills.

Myself and my colleagues would all highly recommend Zest Consultancy's services in future and we would like to thank them for helping us to achieve such great results following our training.

Octima Marketing

Sarah Phillips (Founder & Director)

As a member of The Sales Den at Zest Consultancy, I found Kristy's knowledge and support invaluable to my business. The monthly meetings gave me structure and accountability, ensuring I kept on track (and exceeded!) my sales targets. I would highly recommend to anyone who needs guidance and direction on how to manage the sales strategy and activity within their business and GET RESULTS!

Innovation Mapping Ltd

Chris Emberson (Managing Director)

Zest Consultancy has helped me formalise my sales function. They have been instrumental in creating a structure that not only fits my business needs, but also one that can evolve over time.

Zest Consultancy has a very methodological approach to maximising sales right from customer pain point definition through to after-sales service, and all of the digital steps in-between.

I would thoroughly recommend Zest Consultancy to any business owner where the sales function is perhaps not getting the attention it deserves.

TDSi UK

Lorena Gottlieb (New Business Executive)

I loved the Sales Prospecting Bootcamp, we dug deep into the customer profile and there were many new things I am keen to implement within my sales prospecting.

The sessions are interactive and even if all participants come from different industries, Kristy is very good at adapting the learnings to match our needs, giving good examples and answering any questions we may have, as well as offering new ideas.

Zinq IT

Charlie Peach (Marketing Executive)

The Sales Prospecting Bootcamp was extremely helpful in giving me a better sense of direction on how to target my sales activities. Not only did Kristy deliver it in an insightful and engaging way, but the variety of content that the course covered extended outside of just sales tactics.

The bootcamp covered other areas like how to use online tools to produce videos for prospecting or even how to use AI in sales. I would recommend this to anyone trying to level up their sales game.

Businesswoman on blurred background rating with hand drawn stars