FAQ's

We understand that choosing the right sales solution for your business is an important decision. That’s why we’ve compiled a list of frequently asked questions to help you better understand our services.

Below, you’ll find tailored FAQs for each of our four core offerings, answering common questions about what to expect, how our programmes work, and how they can benefit your business. Whatever service you are considering, we’ve got the information you need to make an informed choice.

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Why Does My Business Need Sales Training?

Because low revenue and low profits spell business disaster. And, because some companies struggle to get money through the door. Not all of us are natural salespeople.

Also, to grow and thrive, a business needs new customers, and for existing customers to maintain and grow their spend.  We live in a competitive environment. So, if you don’t sell effectively, your competitor will reach out and grab that customer who should have bought from your business.

The challenges are obvious: a busy managing director may lack sales skills; inexperienced sales teams may be working hard, rather than smart – and not bringing in enough revenue; sales managers may need new skills to inspire and lead a team. A solitary salesperson may need some support.

Who Do You Work With?

Here at Zest Consultancy, we love working with small to medium companies; they’re agile enough to respond to change, and to implement new skills and competencies that can make a difference immediately.

Our Sales Director on Demand programmes in particular, could take your sales to the next level – and way beyond.

We’re happy to work with any industry sector with or without a sales function. If people buy from you, we can help.

How Do You Devise Your Programmes?

The short answer is: with great care and attention to detail. How? Because all our programmes are 100 PER CENT customised to your needs.  We’ll design, create and implement our work precisely to “fill in the gaps”, or level up the skills you feel may be missing in your organisation

Will You Be Teaching Us Hard Sell Techniques?

Definitely not, no.

Selling is the lifeblood of any business, but the best sales are barely noticeable. What do we mean by this? Simply that we take a consultative approach. Zest’s training and consultancy programmes focus meticulously on relationship building and on trust – from start to finish and forwards into account management. 

People buy people, so our expertise centres on creating connections, listening, proving trustworthiness, adapting, and delivering to customers’ needs.

What Makes a Great Salesperson?

After so many years in business, we think the following attributes sum things up rather well:

  • Builds trust
  • Good listener
  • Understands buying factors – the needs and objectives of the client
  • Takes a consultative, adviser approach
  • Presents services that solve a problem
  • Is agile and flexible
  • Sets up the next exposure at the end of the current one
  • Is resilient
Can You Guarantee a Return On Investment?

We will carefully assess your objectives and needs to put together a tailored programme for you. Zest will guarantee great work – but the rest is up to you, and the people in your team. In our experience, full client engagement and commitment delivers amazing results.  We’ll always follow up with you afterwards, too

Tell Me More About Follow Up

Zest will offer 1:1 sales coaching to those who have attended one of our programmes. We feel that it helps newly acquired skills to “stick”. Individual sales coaching can be delivered as a standalone service, too.

Find Out How We've Helped Other Businesses